How to Write a Kickass About Me Page for your Blog

write about me page
Quick – tell me the most visited page on your website. (Without looking at your analytics)

Do you know what’s the most visited page on most websites?

If you answered the About Me page, you’d be correct.

If you didn’t, well, it’s your About Me Page.

So, when was the last time you checked in on it and made sure it was reflecting your brand?

…that long, huh?

If you’re anything like me (chances are pretty good, because you’re reading my blog after all), writing your about me page was unpleasant at best – like pulling teeth.

You breathed a sigh of relief once you finished it, stuck a link to it in your menu and resolved to never look at it again.

That’s a mistake.

If you wrote your About Me page when you were just starting out chances are it sounds something like this:

“Hi there,

Welcome to my site!  My name’s Cath and I love dogs, long walks on the beach and hanging out with my husband and gorgeous baby boy… Blah blah blah”


Ain’t nobody got time for that!

write about me page

Do you know what your about me page is actually for?  I know, I know. You’d think that your About Me page was about you. It is, but it’s also more about what’s in it for your audience. And for telling your story, no not your life story. Your STORY.

It’s for you to tell your readers exactly WHY they should be on your blog, why they should trust you and let them know on a deep level that YOU GET THEM.

If this sounds weird, uncomfortable, or salesy to you, that’s because it is sales. This is your opportunity to sell yourself to your readers and (hopefully) turn them into raving fans.

Want a step-by-step to writing a killer About Me page that takes names and kicks ass later? Read on!

write about me page about-me-kit

Is your "About Me" page in dire need of some TLC?

 No fear - with this DIY About Page Makeover Kit, you'll soon have a page you can be proud of.

By entering your information, you agree to receive newsletters & promotions from me. Per my privacy notice, your details are never shared and you can unsubscribe at any time

Know Your Audience

Who are you writing for? I’ve mentioned before I usually just use myself, from a few months ago as my ‘ideal client avatar’ (why’s that such a mouthful?).

New bloggers have a tendency to think that blogging to everyone is better. Because everyone needs what they’re offering and they don’t want to exclude anyone.

Actually, the opposite is the case.

Firstly, even if everyone needs what you’re offering, they might not want it, or they might not want it from *you*.

Decide on who you want to write to – are they a mom? Young? Older? How old are their kids? How many kids? Are they married, in a relationship, or single?

As an example, when I look for blogging advice I’m drawn to amazing female entrepreneurs like Melyssa Griffin, Regina from By Regina, Elna from TwinsMommy, McKinzie from Moms Make Cents, Meera Kothand, and Suzi Whitford from Start a Mom Blog. I still read a wide range of other bloggers, but I can tell you that these ladies just ‘get’ me.

What value are you bringing to your readers?

Why should they care? People want value, and they want it now – give it to them already! If you waffle around here, you will lose readers. You need to tell them exactly what they are going to get from your site and how it will help them. (If you don’t know how you are going to help your readers yet, that’s ok but you need to do a bit of deep thinking. STAT.)

Build your credibility

Why should they listen to you? After all, you’re just another voice on the interwebs and the interwebs is full of shady characters trying to make moves on your wallet.  You need to tell your readers about your expertise. Make them trust you, help them out and then they will love you.

Consider adding:

  • A snippet about your site’s history
  • If you’ve been featured on any authority sites as a guest blogger

Your Bio

Now you get to talk about you.  You get to tell your story… But only the hyper-relevant and interesting parts.  Write about yourself like the superhero you secretly are (or want to be).  But don’t overshare on the details, make sure you leave a little mystique.

Think about your story:

  • What made you decide to start a blog or biz?
  • What’s your big why?
  • What keeps you going?

Call to action

You should have at least one list optin form on your About Me page.

Why? Your About page is one of the most frequently visited pages on your site. If you get it right, you’re going to connect with your ideal reader and they will be just dying to become internet pals with you.

Ideal places to fit in your opt in are just above the fold (halfway through your About) and at the very bottom.  Anyone making it this far deserves to be on your list.

Other tidbits:

DO include a professional looking high res photo of yourself.  This is a bit of a no-brainer, but you’d be surprised how many people are still using blurry photos that look they were taken using an old flip phone.

DON’T stop improving your About page.  As you learn more and become a better writer – bring the razzle dazzle, make it really shine.

Okay, I’m going to stop now.  (I need to go update my About page again…)

write about me page about-me-kit

Is your "About Me" page in dire need of some TLC?

 No fear - with this DIY About Page Makeover Kit, you'll soon have a page you can be proud of.

By entering your information, you agree to receive newsletters & promotions from me. Per my privacy notice, your details are never shared and you can unsubscribe at any time

51 thoughts on “How to Write a Kickass About Me Page for your Blog”

  1. I always sound dry when it comes to writing the about page. I am definitely rewriting my about page after reading this post. Thanks to author for this awesome post.

    1. You’re welcome! Writing an about page is so hard… view it as a work in progress that you come back to as your writing skills and your idea of your audience improves 🙂

  2. Hi Cath, really found this post helpful and would love to get the cheat sheet for setting up a great About Me page. But it’s not taking me anywhere when I click on the opt-in images 🙁

    Is there another way I can get the info?

    Thanks in advance,

    1. Oh no! Sorry Ellie, looks like the first opt-in I set up wasn’t working… but they should both be working now. let me know if you can grab the makeover kit?


  3. Hi Cath!
    I’m very new in blogging career. I have no previous experience about blogging. So, as a new blogger, how I write a about me page, my blog is about motivational thoughts.

    1. Hi Kaushik
      If you’re very new to blogging, I recommend a simple about me page. Write about how you hope your blog will help people, and then update it later as you get more experienced at blogging about your topic. Your about page is not set in stone 🙂

  4. Hi Cath,
    Taking this notes and writing my about me page for my site hope that is gonna implementing on my site as well too.
    Till the time I don’t have about me page but now it’s time to add the page.
    Thanks for Sharing!!!!

  5. Hi Cath, finished writing down several lines that i was going to use in my about me page, when i came across your blog.
    You raised points that may or may not be used in your about me page that talks to your target audience, which is crucial in building trust and confidence.
    Yes, i was about to go down the “bio” road, so it’s a rethink and a rewrite.
    Great blog,
    All the best,

    1. Hey Kem, thanks for commenting! No need to scrap your bio entirely, just include it at the end of your about page and make sure the first part talks to your target audience. Glad you enjoyed the post! Drop a link to your about page when you’ve finished it!

  6. I sure do appreciate this. It was so helpfully. I am building my blog now, and I needed some guidance on my about me page. Thank you so much

  7. Hi cathy,

    Thank you for this informative article! I just started my blog about a month ago and I had no idea my about page was so terrible until after reading your article.

    This post is very detailed and I will definitely bookmark this page as reference to when I get home to modify my about me page.

    Thank you,

    1. Hey Mindi, I’m so glad it helped 🙂 I change my About page every so often, but in the early days it was way more frequently. Keep working at it 🙂

  8. Wow Cath, thank you so much for this. I had started a blog about a year ago to help me get through a rough time (it was more so the letter you write but never send kind of deal). After about a year of having random bursts of inspiration, I decided to give my blog a total makeover and make it the real deal! This post has so many wonderful points and has really given me so many ideas on how to make my about me page really something to be proud of! Thanks again!!!!

  9. Thanks for the great tips! I’m in the middle of re-vamping my website and re-writing my About page was high on my list.

    I’ve gone straight to work with your advice. I’ll have to go back and re-write a couple more times, so thanks for putting me on the right track.

    Your own about page serves as a great example, by the way 🙂

    1. Thanks Desiree :)I’d love to see your About page once you’re done! Drop by and let me know when you’re finished.
      (I recently updated my About page, so I’m glad it’s working!)

  10. Thanks so much Cath! Every time I attempt to write an ‘about me’ I fail horribly. This will definitely help all the long-winded people including me!

    1. Hey Nicole, glad you liked it 🙂 An about me is HARD to write. I think it’s actually easier to write someone else’s about me page for them!

  11. Alexandria Laguer

    You are awesome! I’ve been drawing a complete blank figuring out how to set up my “About Me” page. You’ve given me some great pointers. I’m actually excited to start writing.

    I do have a quick question if you don’t mind. Since we aren’t really writing much about ourselves in the “About Me” section…..would you use the very first blog post as an introduction….or just get straight into the real content? I’ve seen people introduce in the first post, but wasn’t sure if it would be kind of repetitive since there was already an about me.

    1. Hey Alexandria,
      I’m so glad you liked the post 🙂 Getting excited to write is half the battle!
      I’d include everything you wanted to say about you in your about me section, towards the end of the page. I wouldn’t use the first blog post as an intro, simply because it’s not something that is really shareable and you want to get great content out asap! Hope that helps 🙂

  12. Hi Cathy

    The “About Me” page can really get tricky. And I guess that’s where the “shady characters” part comes in.

    The reality is that most online marketers and people who say the can help you make money, don’t actually make money themselves.

    And so there is “very thin” credibility.

    Be that as it may, I like your tips. Let me go check my “About Page” against your tips.

    Thanks for the read.


    1. Hey Peteni

      Thanks for commenting. Yeah there is a bit of an art to writing a good About Me page. There’s an element of copywriting in there too. I think I need to redo my own About page too!

  13. Wow, this blog is very convincing and to the point. You don’t beat around the bush, do you? I’m off to update my very boring and ho-hum About Me page. Yes, I’m guilty as charged 🙂 I think I needed this wake-up call. Thanks for fueling some super ideas in a very fun and engaging manner!

    1. Thanks for commenting Linda 🙂 I hope I’ve given you a few ideas of where to go with your About Me page.

  14. I have written and rewritten my about me page several times. After reading your post, I looked over mine a few more times. Thanks for the great tips!

    1. Hi Mikki,
      Glad I could help you out. 🙂 The About Me page is one of the foundations of your blog – its always there right on the menu – so its great to update it from time to time.

  15. Literally laughed out loud as I began to read… exactly what my “about me” starts with… Hi, I’m Gina…
    I’ll have to go back and revisit now 🙂 Thanks for the reality check!

    1. Hi Tineke,
      I read your About Me page and I think you are nearly there with it. The only tweak I would suggest is putting your first paragraph from “I work 4 days…” at the end. That would put the most interesting paragraphs first to capture your readers attention and interest.

  16. Ok wow. You get right to the point. I’m guilty. This is the one thing I have to give lots of consideration to. It always seems that I’m bragging or leaving something out.

    I will use this site as a guide and bookmark it so I won’t forget it.

    I Like it. Good job!


    1. Thanks! I’m glad I could help you out. I hope you’ve got a better understanding of your about page purpose now.

  17. Hi Cathy, As you said I found many of the about me pages saying ‘thanks for visiting my site’ to be blah blah lol… You are very specific in pointing out the basic mistakes many of bloggers do. You really changed my thoughts on the ‘about me’ page and what its really for. I will make necessary changes in my page and make it more attractive to new readers than before.

    1. Thanks Manimekalai 🙂 Its really about using your About Me page as another opportunity to market yourself and your website by highlighting your value to your reader.

      I hope your About Me page turns out great!

  18. It’s surprising how many About Me pages are like autobiographies. I’m sure people do have interesting life stories, but as you say that’s not why you are there, you want information primarily. The last thing you want to do is bore your readers, and this is a point that I think you put across very well.

    I agree the About Me page is very important, and anyone reading this article will have a head start on those who haven’t.

    1. Thanks Ray. Yes a lot of them do read like autobiographies, some are interesting but a lot are a bit boring. A clear statement of what the website is about and how it will help me is far more interesting to me.

  19. Hi Cathy

    Thank you for sharing this I formation. I have read allot of about pages and found it very boring. You have given me a few ideas and I will go and update my page. I think it needs a revamp.
    You have great information on your site and I will definitely return to this site.
    All the best.

    1. Thanks Michelle. Glad I could help. Unfortunately if you have a boring about me page, you are losing out. I plan to improve my about me page every few months as I get better at writing.

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