Quick – tell me the most visited page on your website. (Without looking at your analytics)
Do you know what’s the most visited page on most websites?
If you answered the About Me page, you’d be correct.
If you didn’t, well, it’s your About Me Page.
So, when was the last time you checked in on it and made sure it was reflecting your brand?
…that long, huh?
If you’re anything like me (chances are pretty good, because you’re reading my blog after all), writing your about me page was unpleasant at best – like pulling teeth.
You breathed a sigh of relief once you finished it, stuck a link to it in your menu and resolved to never look at it again.
That’s a mistake.
If you wrote your About Me page when you were just starting out chances are it sounds something like this:
Welcome to my site! My name’s Cath and I love dogs, long walks on the beach and hanging out with my husband and gorgeous baby boy… Blah blah blah”
Ain’t nobody got time for that!
Do you know what your about me page is actually for? I know, I know. You’d think that your About Me page was about you. It is, but it’s also more about what’s in it for your audience. And for telling your story, no not your life story. Your STORY.
It’s for you to tell your readers exactly WHY they should be on your blog, why they should trust you and let them know on a deep level that YOU GET THEM.
If this sounds weird, uncomfortable, or salesy to you, that’s because it is sales. This is your opportunity to sell yourself to your readers and (hopefully) turn them into raving fans.
Want a step-by-step to writing a killer About Me page that takes names and kicks ass later? Read on!
Know Your Audience
Who are you writing for? I’ve mentioned before I usually just use myself, from a few months ago as my ‘ideal client avatar’ (why’s that such a mouthful?).
New bloggers have a tendency to think that blogging to everyone is better. Because everyone needs what they’re offering and they don’t want to exclude anyone.
Actually, the opposite is the case.
Firstly, even if everyone needs what you’re offering, they might not want it, or they might not want it from *you*.
Decide on who you want to write to – are they a mom? Young? Older? How old are their kids? How many kids? Are they married, in a relationship, or single?
As an example, when I look for blogging advice I’m drawn to amazing female entrepreneurs like Melyssa Griffin, Regina from By Regina, Elna from TwinsMommy, McKinzie from Moms Make Cents, Meera Kothand, and Suzi Whitford from Start a Mom Blog. I still read a wide range of other bloggers, but I can tell you that these ladies just ‘get’ me.
What value are you bringing to your readers?
Why should they care? People want value, and they want it now – give it to them already! If you waffle around here, you will lose readers. You need to tell them exactly what they are going to get from your site and how it will help them. (If you don’t know how you are going to help your readers yet, that’s ok but you need to do a bit of deep thinking. STAT.)
Build your credibility
Why should they listen to you? After all, you’re just another voice on the interwebs and the interwebs is full of shady characters trying to make moves on your wallet. You need to tell your readers about your expertise. Make them trust you, help them out and then they will love you.
- A snippet about your site’s history
- If you’ve been featured on any authority sites as a guest blogger
Now you get to talk about you. You get to tell your story… But only the hyper-relevant and interesting parts. Write about yourself like the superhero you secretly are (or want to be). But don’t overshare on the details, make sure you leave a little mystique.
Think about your story:
- What made you decide to start a blog or biz?
- What’s your big why?
- What keeps you going?
Call to action
You should have at least one list optin form on your About Me page.
Why? Your About page is one of the most frequently visited pages on your site. If you get it right, you’re going to connect with your ideal reader and they will be just dying to become internet pals with you.
Ideal places to fit in your opt in are just above the fold (halfway through your About) and at the very bottom. Anyone making it this far deserves to be on your list.
DO include a professional looking high res photo of yourself. This is a bit of a no-brainer, but you’d be surprised how many people are still using blurry photos that look they were taken using an old flip phone.
DON’T stop improving your About page. As you learn more and become a better writer – bring the razzle dazzle, make it really shine.
Okay, I’m going to stop now. (I need to go update my About page again…)