You know it’s been a bad day when you’re rocking a screaming baby…
And not wearing pants.
You might wonder what that has to do with Pinterest, blogging or anything at all.
Except that while all this was going on, I had Tailwind merrily working away in the background pinning my blog posts out to the world and drawing in new followers, repins, visitors and subscribers.
Totally hands-free and on autopilot.
Tailwind Kicks Ass. Here’s why…
Are you like me? Bootstrapping your blog, looking at every possible way to do things for free? Daydreaming about all the amazing things you’re going to invest in once your blog starts bringing in some cash?
I put off getting Tailwind for SO LONG because of this. But, I kept hearing over and over – the secret to Pinterest is automation, scheduling, pinning 24/7… I’m a mom, I can’t possibly match that manually (well, it might be something to do during those loong night feeds.)
My other reason for not getting Tailwind was that my blog was fairly new, and I didn’t have that many pins of my own to cycle through. I thought it’d be a bit silly to invest in an automation software so soon.
Hah. Was I ever wrong. (Pro tip – make several pinnable images for each blog post, and don’t be shy about re-pinning to the same board. All the cool kids are doing it.)
Just over a month ago something clicked and I decided that I needed to get Tailwind immediately.
So I did.
I decided straight off the bat that I was going to make it worth my while, so I started pinning 70-80 pins a day. And quickly moved up to 100, then 130 pins a day.
Was it worth it?
Here’s a snapshot of my account before Tailwind:
It was stagnant – I was stuck at around 2K followers for the longest time, and even using the method I used to gain my first 1K subscribers wasn’t working.
It was LOOOOW – I had barely any eyeballs on any of my pins and even less repins and click-thrus.
But wait. It gets better.
Here’s a snapshot of my account after Tailwind:
- Extreme growth (my average impressions per month went up by nearly 4,000%)
- Engaged people visiting my site from Pinterest increased by over 1,500%
Here’s a pic of my analytics:
And, I’m now getting hundreds (and thousands) of repins on my content.
Now. If you’re a regular reader you might be thinking ‘gee, that’s nice Cath, but I know you’re also a member of 52 million Facebook groups and you spend way too much time playing pin-for-pin than is healthy for any one person.’
Ok, yes, you got me. I’m addicted to pin-for-pin. (But, I’m trying to quit.)
And, let’s get real – how effective do you think it is for one of my pins about blogging or social media to be pinned to a food/lifestyle/parenting/fashion blogger’s catch-all ‘favorite bloggers’ board?
No offence, but its not very effective. We have very different audiences.
What rocks about Tailwind
Some awesome things about Tailwind:
- It’s approved by Pinterest (so you don’t have to worry about it Pinterest cracking down on it, or your account being banned for using it.)
- You can get unlimited pins for $9.99 a month (paid annually). Psst… It’s more cost effective than BoardBooster.
- The drag and drop system is very easy and intuitive to use.
My can’t-live-without-it favorite Tailwind Features
Now that I’ve experienced the Tailwind awesomness, I can’t go back. Here’s what I love about it:
Do you love numbers? I love numbers. Particularly when those numbers relate to repins, likes, blog traffic and increasing follower numbers. Tailwind has some amazing analytics that could keep me engrossed for. hours.
These analytics include:
- Blog traffic
- Board Insights – tells you which boards are most effective for repins and likes.
The Best Times to Schedule Your Pins
Not sure when you should pin? Tailwind has you covered! They suggest the best times for you to pin, based on the performance of your account.
Of these, the grey outlined times are ones I’ve input, the green outlined are the ones Tailwind has suggested and I’ve accepted and the dotted green outlined ones are Tailwind’s suggestions.
Tribes is a new feature of Tailwind (currently in Alpha). Basically, it’s a place where you can share your content with a group of people for repins. If you’re part of a niche related tribe, you should be able to source a lot of your pins from your tribe.
Oh, and it also gives you the stats of how many impressions/repins you get on your content:
That reach! 1.3M! Have I mentioned I love Tailwind?
Tribes is currently free for anyone to use (even if you don’t have a Tailwind account).
Find yourself constantly pinning to a set of boards? Takes forever doesn’t it? But, you can make this super-fast by grouping your boards into lists. I like to have all my group boards in one list. Now whenever I have a new pin, I schedule it to all my group boards in a couple of clicks.
I use the interval function together with my group board list – I don’t want to pin too many of the same pin to different group boards on the same day. So, what I do is use the interval function.
I set it to a day between pins and I usually like to use ‘Optimized’. This automatically locks my pin into one of the most optimal times Tailwind has determined for my pinning schedule. However, you can choose to schedule to the next open slot or choose exactly what time you want to pin.
If you’ve queued the same pin to multiple boards without using the interval function, baby you’re gonna have to do the shuffle! Basically, this shuffles everything around (that’s not locked) so you aren’t pinning the same pin in a row.
Did I mention you get a free trial? Yep, your first 100 pins are totally free. While this isn’t enough to make much of an impact on your stats, it’ll give you a feel for the Tailwind interface so you can decide if you want to upgrade to a pro account.
Batch Scheduling – My Secret Weapon
There’s no point in investing in a scheduler if you’re going to let your queue lapse. I used to just add a few things each day to Tailwind on a very ad hoc basis. As a result, on days where I just didn’t feel Pinterested, my queue might run empty.
Consistency is key. So, what I do now is I’ve set aside two hours a week (I honestly only need one of these) to fill my queue.
A few tips on how I speed up my batching:
- I batch by topic so I can use the ‘Add board to all’ function. So, I queue up all my blogging tips, then social media, then email marketing.
- I use a combination of tactics for finding pins to queue – some of my favorites are visiting my favorite bloggers and queuing up their content and visiting my group boards.
- Pinning to multiple boards at a time will really speed things up.
That’s a Wrap
Using Tailwind, I’ve cut down my Pinterest time to 1-2 hours a week, while my follower count, repins and blog traffic ticks up on autopilot. It’s that amazing. And it’s so easy to use. I’m able to turn my attention to other social media now (hello, Twitter) because I’ve got the time spare.
Are you a Tailwind user? Let me know! And don’t forget to grab your free trial if you haven’t yet experienced the Tailwind awesomeness.
Are you using Tailwind?
So guys, I love Tailwind and I’m getting amazing results using it. I’d still be struggling with Pinterest if it weren’t for Tailwind. Now I’ve freed up loads of time and Pinterest is on autopilot – it’s such a weight off my mind, and my schedule!
If you’d like to, you can try Tailwind today – you’ll get your first 100 pins for free. Plus, you get $15 off if you decide to upgrade your account.