I love Tailwind. It’s my favorite blogging tool by far.
Using it I increased traffic from Pinterest over 900%.
I’ve spent ages going over it, working out what it does and how it all works.
Which is why it pains me to see that so many bloggers have made the (not-so-small) investment to get Tailwind and aren’t even using it properly!
Using Tailwind the wrong way doesn’t help you. It can even hurt your growth.
Here’re the top 7 mistakes I see people making on Tailwind… and how to fix it!
1. Not Using Board Lists
This is probably the most common mistake.
I get it. New tool. Overwhelming interface with loads of buttons and tabs.
But, Board Lists are going to save you metric OODLES of time now that you’ve seen the light and are going to start using them.
…you are going to start using them, right?
Here’s how board lists work:
You create a list of boards. You can name the group whatever you want. Now, when you go to schedule something with Tailwind, if you type the board list name, Tailwind will auto populate all those boards. Time saved!
How you use this:
If you have a set of boards you’re always pinning to, you can create a list for them. Here’s an example:
Amy blogs about frugal activities. Date nights. Holidays. Kid-friendly stuff. She’s always pinning her posts to the same boards over and over – Saving money, Frugal Fun, Budgeting. If she makes a board list, she can pin to all these with the touch of a button.
Where this really stands out is with your group boards. Here are two examples of how you can use board lists to pin to group boards:
Trisha has a long list of group boards. Because she has a niche blog, she’s made sure that all her Pinterest group boards are pretty focused on her niche and she can pin any of her posts to them and they’d fit. Trisha makes a board list that includes all her group boards so she can schedule her new blog post to go out to all of them at once, quickly.
Katie is not a new blogger. She’s got a lot of content and her content does well on Pinterest. She wants to do better though. Katie needs a maintenance strategy for her content. She wants her pins going out daily to different group boards. Katie creates multiple lists of group boards and then changes the order of the lists for each pin she wants to promote. Now she has multiple pins going out to group boards each day without overlapping.
2. Not Batching Your Pinning Sessions
When I first started with Tailwind, I just kinda scheduled whatever took my fancy in whatever order it appeared to me.
Can we say so much time wasted?
Efficiency is important. I barely have time to eat, sleep, or have a shower by myself… so whatever I can do to make things faster is essential.
Here’s what you should do instead:
Schedule content in batches to each of your boards in turn. Here’s an example:
Lauren has a few different boards. She has content about home organization, easy recipes, and fun DIY projects (amongst others.) To pin more efficiently with Tailwind, Lauren seeks out content for each of her boards in turn. This might mean looking in her favorite Tailwind Tribes, her home feed, running a search, or looking at what a favorite pinner has pinned recently. Lauren can add new content to her Tailwind Drafts and then add her board to all her draft pins in a few clicks.
3. Not Using Shuffle
This only really becomes an issue when you’ve fixed up mistake #2. If you’re batching your pins, but not shuffling, you’re going to have big swathes of time where you’re only pinning to one of your boards, and then you’ll move on to the next board. This isn’t very helpful for either your followers or for you.
Luckily, shuffling is super simple to do. You simple click the Shuffle button on your Tailwind schedule. Voila! You’re done. Or, if you want it to be shuffled more, just keep hitting the button.
4. Letting Your Queue Run Empty…
You spent the money on getting a scheduler, but now you’re letting your queue run empty? Ah! If you’re not using it, it’s not giving you any benefit.
There’s a real simple fix for this one, and all it takes is a little organization.
Set aside an hour once or twice a week to fill your queue. And make sure you fill it up until the next date you’ve scheduled to refill. Voila! You’ll never run your queue empty.
5. Not Using Tribes Properly
One of the greatest features of Tailwind is their Tribes feature.
Tribes are sort of like group boards that are ‘Secret’. Everyone in the Tribe can post their content and then should repin other’s content from the pool.
But it doesn’t always work like that…
I actually own a Tribe >>> Blogger’s Chalkboard. (If you blog about the business of blogging, come join us!) So I speak from experience.
Here are some guidelines for friendly tribing:
- Take note of the Tribe’s niche. Do not post recipes in a blogging/business tribe and vice versa.
- Repin more than you add to the Tribe, regardless of the rules.
- Only add content to the Tribe that’s optimized for Pinterest. So, no Instagram repins, square images… (unless specifically allowed by the Tribe’s rules.)
- Don’t abuse the privilege of Tribe membership by flooding your Tribe with your own pins, affiliate pins, or product pins. Be respectful of your fellow members.
6. Not Learning From Your Analytics
Tailwind gives you analytics upon analytics. It’s a little overwhelming.
But, if you aren’t looking into them, you’re missing a prime opportunity to see how well your content is performing.
- Identify your best performing content
- Identify your best (and worst) performing personal boards
- Identify your best (and worst) performing group boards
7. Not Signing Up for the Affiliate Program Through ShareASale
This mistake is costing you money. It’s all good to get credit for your next year of Tailwind… but I’d prefer to have that money now, in my pocket.
You can sign up to ShareASale and apply to the Tailwind affiliate program. Once you’ve been accepted, you’ll be able to start earning $0.50 per free trial member you refer and 15% of any referrals that upgrade to the pro version.
Those commissions add up!
That’s a Wrap
There you have it. The 7 most common mistakes people are making on Tailwind and what to do to fix them. I can guarantee that if you stop making these mistakes, you’ll cut down the time you spend on Pinterest and will also see your results skyrocket. (Seriously)
Over to you – were you making any of these mistakes? Or, think you’ve found another mistake just as good (bad)? Let me know!
Hi, I'm Cath
Blogger. Pinterest Manager. Mom of one. Keeps me busy! I’m also a corporate cube escapee, determined to help moms create options so they can stay home with the little ones while still contributing to family finances.