Email list. Email List. Email List.
You’re probably tired of hearing about how important your email list is.
Let’s say it one more time – your email list is super, duper important.
They can take everything else away from you, but they can’t take your list!
Okay, that might be a little melodramatic. But. Listen.
You name it.
Any of them could change their algorithm at any moment and literally snuff out your traffic in an instant. Without warning.
How often do you hear people complaining about traffic drops from Pinterest? Or the new algorithm change on Facebook or Instagram? Don’t even get me started on the Google menagerie (Google updates usually have names like – Panda, Hummingbird, Penguin.)
It happens all the time.
Not to scare you or anything, but that’s why you need to get your readers on your email list.
So, how do you go about that?
You might already have an opt in form in your side bar asking people to sign up for your newsletter, and it’s not getting any takers.
I’m sorry to say but… generally your side bar is wasted real estate. And besides, who really wants to sign up for foggy ‘updates’ or generic ‘newsletters’? Not I!
Sorry guys! Maybe back in the day when getting an email was an exciting occurrence. But now? I feel like I get 10,000 a day. I don’t need one more.
So, how do you convince the jaded modern day audience to give up their preciously guarded email address to you?
By offering enticements.
[clickToTweet tweet=”Come to the dark side (my email list). We have cookies (sweet freebies & more).” quote=”Come to the dark side (my email list). We have cookies (sweet freebies & more).”]
But what kind of enticements actually work?
Well, my friend, I’m glad you asked. There’s whole bunches of different things you can use as an enticement to join your list. Here’s five core ways:
Have you noticed that almost everyone is giving away email courses, for free?
It’s not that there’s a sudden wave of generosity going around.
It’s actually one of the best ways to get people to sign up to your list.
An e-course has a high perceived value. (So make sure you bring your A-Game and deliver something awesome.) Your audience expects to learn something from you.
It doesn’t need to be high level or technical – in fact, it should be fairly basic. An introductory course makes the perfect lead magnet e-course.
If you have paid products (or are planning something), try have your free e-course relate to the topic of your paid offering. You will naturally prime readers for more of your content.
In short, e-courses:
- Have high perceived value.
- Are time consuming to create and set up.
- Can be used as part of a sales funnel leading in to your paid offering.
- Pinterest Power – 5 Day E-Course from Lady Boss League
- Get Paid to Write – 6 Day E-Course from Elna Cain
- Build a Profitable Blog – Femtrepreneur
All great courses. But maybe your niche is a little different? And you’re not sure how to adapt? Here’s a couple of ideas for you (feel free to steal!):
- 6 Days, 6 Different Ways to wear a silk scarf
- Learn a simple meditation in 5 days
- How to declutter and organize your garage in a week
Okay. My ideas aren’t the greatest, but they could definitely be refined, improved on and turned into a course that fits with your niche. And gets people to sign up to your list.
Ah! A challenge. Everyone loves a good challenge – baby steps, goals and support along the way. What could be better?
Which might be why readers are all over them like hot cakes.
Provide daily (or every couple of days) updates and instructions on what to do each day. You can also build a Facebook group around the challenge. Build your list and a Facebook group at the same time – double win!
- PinGroPro – 30 Day Pinterest Challenge from Badass Business Mum Laura
- 30 Day List Building Challenge – Nathalie Lussier
- From Purpose to Product – 21 Day Challenge to creating a killer product from Melyssa Griffin
I’m actually doing all three challenges right now! Yes, it’s hard to juggle this many things…
Other niche examples:
- 30 day clean-eating challenge
- 30 day mindfulness challenge
- 30 day wardrobe detox challenge
If you sit down for a brainstorm session, I’m sure you will find the perfect idea for your challenge.
Does everyone go through the same “aww crap” thing at the thought of getting on video? It is a fact however that webinars are extremely popular.
If you want to stand out online you need to be willing to step up and do things that others aren’t or can’t. The higher barrier to entry means you will stand out from the noise.
Allison from Wonderlass credits webinars as the biggest factor in building her business to where it is now.
I know, I know.
Technical stuff. Getting on video. It seems difficult and intimidating.
But, it doesn’t have to be.
Have a read of this post from Wonderlass, it should help you get started.
Oh, and I’m in the same boat guys. I haven’t done a webinar or a video yet, but I know I need to – plus I’ve been invited to do one in the fall so… better get on that, yo!
Okay, so let’s just put the FEAR aside and talk about how webinars are awesome –
Webinars are awesome for building your list.
- Webinars are considered high value.
- People like to connect with you in person. (So a live webinar is more valuable than a recording).
- Get people to subscribe to your list to be notified of the webinar.
What about some actual results?
Elna from Twins Mommy recently did a webinar – Pinterest Perfection – and got 200 subscribers. That’s pretty sweet, right?
And you don’t need to have a product to sell.
So don’t let that hold you back.
4. Content Upgrade
Content upgrades are one of my favorite ways to entice subscribers to join my list.
They’ve also been exploding in popularity across the blogosphere.
First up, what is a content upgrade?
You’ve probably seen them – if you’ve been reading my blog, I try to throw them in every post – here’s a couple of examples:
- 8 Things to Do Before Publishing Your Next Blog Post – plus checklist (content upgrade)
- 43+ Places for Feminine Styled Stock Photos – plus guide to creating pinworthy pins (content upgrade)
- 4 Things to Do After Publishing Your Next Blog Post – plus Ultimate List of Facebook Blog + Biz Groups (content upgrade)
You see, content upgrades can be anything that relates to the topic of the blog post and adds value to it.
Want 16 examples of different types of content upgrades? Download my list below.
A few quick pointers:
- Content upgrades should be quick and easy to create (around 30 minutes)
- Include things like checklists, worksheets, or even a PDF version or printable of your blog post.
- Make sure you consider user experience when deciding how you will deliver your content upgrades.
Giveaways can be a big hit and can explode your email list.
The key here is to make sure you’re giving away something of value, but niche-specific. For example – if you run a giveaway for the newest iPhone, you’ll build a huge subscriber list, but how many of those people will ever open your emails again?
Marina (Not a Model) gained 17,800 email subscribers in 6 weeks using a combination of Facebook ads and giveaways – her giveaway item was a $300 bracelet. While the method was not cheap, the results speak for themselves.
Some ideas for giveaway items:
- Software subscription;
- Paid course membership;
- Physical items – microphone, crockpot, baby carrier.
Wrapping it Up
So, now you have several list building methods up your sleeve.
Your email list is so important. Don’t let another moment go past before committing to growing yours. It’s critical to your success as a blogger.
If you’re not quite ready to leap in the deep end with some of these options, you can at least get started with the easier ones.
Which method are you going to start using to grow your list?