case study tailwind

Case Study: Drive Massive Pinterest Growth With Tailwind

Have you seen the amazing claims everyone makes about Tailwind and thought…

Well, that’s nice for them but I’m just not sure Tailwind is right for me.

I don’t think it can work for my blog.

I’m too new. I don’t have enough posts to make it worth my while.

I don’t have enough group boards to bother with scheduling.

I missed the boat on Pinterest, it’s too late now.

They make it seem so easy… what’s the catch?

If that’s you, keep on reading!


case study tailwind

Tailwind is my Pinterest Tool of Choice

You know I’m a big fan of Tailwind. It’s actually my number one tool for bloggers – if you’re considering making any type of blog purchase… choose Tailwind. (Unless you’re not self-hosted yet… in which case do that first).

But, you might be sceptical.

So, here’s what’s going down in this post:

I’m going to prove to you that yes, Tailwind really is that awesome.

I’ve taken 3 different Pinterest accounts at different stages of the journey and I’m breaking it down for you, case study style.

Hint: all saw results from using Tailwind!

Ready to get Tailwind now and get $15 off a yearly account? Click here to go!

1. Established Blogger, Using BoardBooster – 10 X Your Traffic? Tailwind Says Yes

The best results I’ve gotten with Tailwind are for my favorite food blogging client, Jenn.

Jenn has an established Pinterest presence and a top-quality food blog, however, her traffic and reach had been on the decline over the last year before working with me. (We started working together end of March 2017.)

Looking at Jenn’s account, there were a few huge opportunities that would make all the difference in her traffic:

  • Updating boards with keywords
  • Creating new, tall pinnable images in the popular food blog style
  • Adding group boards and using Tailwind Tribes
  • (We also switched from BoardBooster to Tailwind)

 

jenn-clicks

Looking at Jenn’s clicks and visitors in Pinterest analytics, she went from around 1-2K visitors a day to between 6-10K visitors a day!

That’s up to 10X her traffic any way you slice it!

(P.S. that number just keeps. on. rising.)

Q. Why is it spiking so frequently?

If you aren’t a food blogger, you might not see such a marked ‘best day’ for pinning. Every Sunday, Jenn’s traffic spikes, without fail. I guess everyone is putting together their meal plans for the week!

If you’re interested in chatting about what we can do together with YOUR Pinterest account, hop on over to my Hire Me page and send me your details. I’ll be in touch!

Brand New Blog – Start Strong With A New Blog? You Can Do That!

If you listen to the experts they all say the same thing:

  • Pinterest is slow burn
  • Pinterest takes time
  • Just create good content and results will follow

I’m not the most patient person. It’s not really advice I like to hear.

So, I set out to see if I could prove them all wrong.

There was one more thing I wanted to test and that was the notion that you MUST have group boards to succeed on Pinterest.

It is so hard to get onto group boards right now for new bloggers, it’s a big barrier if you can’t get results without them.

If you want to learn more about Group Boards and how you can up your chances of an invite, check out my ebook Group Board Boss! It’s currently being updated into a mini-course, but you can get it right now in ebook form (and lock in the updates!) for only $15.

So, I decided I wasn’t going to bother with group boards just yet and see how things went.

Here’s what happened:

I started a brand-new account for my new mom blog in July 2017.

It’s been on my to do list for a while, simply to see how easy it is to get results with a fresh account. Pinterest changes so frequently that stuff you find in blog posts and courses becomes outdated pretty quickly.

I spent about 30 days working on creating as much content and pin images as possible for my blog before I officially ‘unleashed’ it on the world… by promoting it on Pinterest. I think this helped to have a variety of posts out there generating clicks. In case you’re curious, I was aiming for 30 posts, but only made it to 24. Each post had 1-3 pin images.

I started my Pinterest account a couple of weeks before my blog went live and pinned on the topics I intended to write on. Just to let Pinterest ‘get to know me’ before I started promoting myself.

Here’s where things got interesting: I had a pin go viral!

There’s a strange trend going on in Pinterest-land right now. It’s the tiny accounts with barely any followers that are sending pins viral.

Most of these accounts aren’t set up the ‘right’ way – not at all! Some don’t even have a profile picture! But there’s story after story of bloggers digging into their analytics and finding that their best pin, the one that’s send them 1000’s if not 10,000’s of visitors was pinned by someone with 8 followers…

Anyway, having something go viral from my account was a boon and I kept repinning that pin to keep the Pinterest love alive. I hoped some of the Pinterest fairy dust would rub off on my content when I started pinning it!

It might have.

I had great results in my first month – I even had a 2,000 pageview day! That’s amazing!

case study tailwind mom-clicks (1)

Things quieted down a bit over the next month, but I’m still consistently getting over 100-800 visits a day from Pinterest.

That’s entirely my fault: I haven’t had enough time to write as many blog posts or promote as much as I wanted to.

Blog in the Early Stages of Growth – Visibility Boost!

When I first started my Pinterest account for This Mama Learns, I was clueless. I had no idea how to use keywords for my pins, how to create graphics that looked good, or even how often I should be pinning.

I was bootstrapping. And when I read that you were ‘supposed’ to pin on Pinterest at least 30 times a day I was discouraged. How do you do that without a scheduler?!

But, at the same time I was starting to get freelance writing clients, so I soon decided to spring for Tailwind. It was my most expensive blog purchase at the time!

Since I’d made the investment, I committed to learning about Pinterest and upgrading my images. Tailwind also made all the difference – I leapt straight into pinning 100 times a day so I’d get my money’s worth.

case study tailwind tml

Now one small thing to point out here.

I was getting a huge number of impressions and Pinterest reach, but I was barely pinning my own content! Mostly other people’s.  So, my traffic wasn’t as good as it should have been.

Newbie mistake. If you want to succeed on Pinterest, you have to pin your own content.

What’s My Tailwind Strategy?

This is awesome! But… what do you actually DO to get those results???

I hear you. This is what confused ME every time I read a post saying ‘just pin 100 times a day’.

What pins?

Whose pins?

Where to?

In what order?

In a nutshell:

  • your own pins to every board it fits
  • quality pins from the best pinners in your niche to your own boards
  • I prefer an 80/20 ratio in favor of your own content
  • Queue your content however it makes sense to you (I’m a fan of batching), then use the Shuffle function on Tailwind to mix things up.

A lot of my strategy is based on courses I’ve taken about Pinterest – I’ve invested a LOT into courses, ebooks, and trainings to make sure I’m on top of my game (and totally clued in to everyone’s secret tips, hacks, and tricks.)

If you still want to know more, I’m revealing my full Tailwind strategy in my upcoming mini-course called Tailwind for Bloggers. Sign up for the VIP list here to get notified when it’s available.

How Are YOUR Tailwind Results?

Do you use Tailwind? Are you going to start?

I’d love to hear from you how Tailwind has grown your blog. Leave a comment below!

Pinterest Power UP

8 thoughts on “Case Study: Drive Massive Pinterest Growth With Tailwind”

  1. What you could recommend for pod site designer? I can create about 10-12 simple designs per day (I prefer to create inspiring/emotional/funny phrases) and I pin only images how they look on clothes (t-shirt, hoodies,sweatshirts). Is it wrong? Should I change something? Are group boards still effective? I save pins from site directly so do they not ban me for spamming more than 40 pins saved directly?

    1. Hi Mantas
      Sorry I don’t have experience with product selling on Pinterest – you might find you have some luck with promoted pins as you can target people who’ve interacted with your designs.

  2. Great article, thank you. I have one question… As my mother language is not English.

    The 80/20 rule for pinning…. Did you say you pin 80 percent own content and 20 percent foreign content. Or did you say you pin 80 percentcforeign content and 20 percent own content?

    1. Usually 80% own content and 20% foreign / others content. Mostly your own stuff. Pinterest said you can pretty much pin only your own content and just fill in the gaps with others content.

  3. Nice case studies Cath!

    You are rockin it on Pinterest. I see your pins everywhere!!!! 🙂 I like how you showed different stages as a blogger in this post. It just proves that you can grow at any stage.

    I recently starting using Tribes (more strategically) and noticing big boosts in my reach (but traffic for my other site, not TM). I’m happy that my reach is growing faster now!

    1. Thanks Elna! 😀 Glad to see my strategies are working. Pinterest (and Tailwind) is amazing at any stage of growth.

      I love Tribes! They are so good for getting your pins out to new people. I was doing my client reports this week and noticed that one of my clients pins went viral because of Tribes… from one Tribe she’d had over 6K repins! Brilliant!

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