It’s time for another interview! Today I’m talking with Emily McGee, blogger at My Adaptable Career, expat, and mom of two! Emily is the productivity expert who I trust to set me straight when I try take on all the things.
Hey Emily! I’m so excited to chat with you today about you, your blog, and your upcoming course launch that’ll help us all get more done!
Can you share a bit of your story? What got you into blogging/online business?
Like many mamas, I started my online business because I wanted to earn some money and be available for my kids. I also needed a career that fits around my lifestyle, and not the other way around! I’ve got two kids under the age of 5, and due to my husband’s job, we’ve made two international moves in the past 3 years. A “normal” job just wouldn’t fit into my chaotic life, so I created my own opportunity.
What has been the most successful action you’ve taken to grow your blog?
Oh, this is a tough one! Honestly, I think the best thing I’ve done is invest in my business. Every penny I pour into my business has been worth it. I’m more committed because I’ve got skin in the game. And I’m always amazed at how much time I save when I pay for tools or outsource things, like design, that I’m terrible at.
What’s the biggest mistake you see new bloggers making right now?
Trying to do it all. There’s so much noise online, so much free “advice” and hot new strategies that we all want to try. But when you try to do it all, you get overwhelmed and burnt out. Smart bloggers are working strategically, saying no to a lot of things, and focusing on the long game.
What is your number one tip for bloggers to grow?
You need a strategy! Start with one big goal and work backwards. What do you want to achieve this year? Then figure out how you’re going to get there. What do you need to sell to reach your income goals? How will you drive traffic to your site if your goal is to get more page views?
Break down your goal into concrete, actionable steps so you always know what you need to be working on. And then stick to the plan. It’s trickier than it sounds because our attention is always being pulled in a million directions. But if you have the clarity and confidence to make a plan and stick to it, you are going to see amazing results.
How quickly can a new blogger expect to see success?
I think it depends on how you define success. For me, success means that my business is profitable and I’m earning more than I would as a stay-at-home mom (which is what I’d be doing if I weren’t blogging). So I’m feeling pretty successful right now!
But no matter what your goal is, know that it takes time to earn money as a blogger. You need to figure out a lot of things first, like how to create amazing content, how to get that content out into the world, how to grow your audience, and how to sell. Some people figure all this out in a matter of months. For me, it took more than a year.
My biggest piece of advice is to be patient, and think of your blog as a business. If you opened a clothing boutique or a coffee shop, you wouldn’t expect to be a millionaire overnight. You’d invest a lot of time and money for a few years before seeing a return on that investment. Treat your blog the same way, and you’ll be pleasantly surprised at how quickly you grow.
How do you stay grounded and avoid getting overwhelmed by all the pressure to be everywhere and learn everything (all at once)?
In my first year of blogging, I was completely overwhelmed and chasing shiny objects all over the Internet. I think it’s natural to feel this way when you’re starting something new and you’re a little bit scared and unsure of yourself.
Launching my course was a true turning point for me. It gave me clarity and a sense of purpose for my business. It was much easier to say no to distractions and information overload because I realized I already knew what I needed to do: connect overwhelmed bloggers with my planning and time management resources.
What’s your favorite part of your business? What do you enjoy doing the most?
Writing. Thank goodness I like it because there’s so much writing involved in running an online business. You write emails, you write lead magnets, you write sales pages and sales funnels, and social media posts (oh my!).
I’ve always loved writing, so it’s been an unexpected blessing to indirectly get paid to write.
Do you have any advice for new bloggers who want to follow in your footsteps?
Work smarter, not harder. We glorify hustle in this business, but hustle doesn’t necessarily equal results. Know your business and your customer inside and out, then be strategic with your time and resources. Think critically about how your spending your time and what’s actually getting you results. Stop doing the things the aren’t directly getting you to your goal.
You have a course called Planning for Success. What does the course cover?
Planning for Success is business planning and time management course for solopreneurs.
In Module 1, I walk you through four powerful exercises to evaluate the state of your blog and business. From your finances to your website metrics to how you’re spending your time, you’ll uncover exactly what’s working for YOU right NOW so you know what you can drop.
In Module 2, you’ll create your business plan. This customized, comprehensive plan will be the foundation of your success in the coming year.
The number one reason why people fail to stick to the plan? They don’t know how to break it down into bite-sized pieces. In module 3, you’ll learn how to break down a big project into manageable action steps and prioritize those action steps so you can reach your goals faster.
If you’re squeezing blogging into the margins of your day because you’ve got a family to take care of, a day job to show up to, or freelance gigs that pay the bills, then you know how important it is to manage your time well. In module 4, you’ll learn how to create an effective and sustainable schedule for yourself using eight proven time management techniques.
Great plans are useless if you’re not taking action. Trust me, I know this from personal experience. In the final module of the course, you’ll dig into the root causes of procrastination and learn several ways to just get things done, even when the tasks feel scary or insurmountable.
Who would get the most benefit out of taking your course?
If your biggest blogging challenge is feeling like you never have enough time to blog, my course is perfect for you. The course is specifically designed to help you zero in on your goal and make an actionable plan to reach that goal.
I show you how to step back and see what’s working (and not working) with your business so you can cut out the fluff and focus on the things that are really moving your business forward.
Then I walk you through a few business planning exercises so you can create a big picture strategy for your business.
Finally, you turn your business plan into a concrete, actionable roadmap for success. When you finish the course you know exactly what you need to do to reach your goals. No more overwhelm, no more procrastinating. You’re going to feel so confident and have so much clarity about where you’re going with your business. And I’m holding your hand throughout the whole process so you’ll never get stuck.
Why should those people take your course? (rather than another course or a book)?
Planning for Success is specifically designed for side hustlers and part-time bloggers whose number one struggle in starting a business is never having enough time. Traditional business courses are overkill for a solopreneur and simply add to the overwhelm. You need no-fluff advice specifically designed for online business owners from someone who’s in the trenches with you. And that’s exactly what you’ll find in Planning for Success: real strategies for getting the essential work done.
When will your course be available?
The doors open on December 3, and enrolment is open for just five days! If you don’t want to miss it, you can sign up here for email reminders, plus you can download my free Simple Blog Business Planner template and get a head start on your business planning.
Thank you Emily for agreeing to be interviewed and all the best for your course launch!
If you’re interested in Emily’s course, Planning for Success, I highly recommend checking out her free Simple Blog Business Planner Template and getting on the waiting list. I took Emily’s course when it first launched and it helped me so much! For the first time, I was able to make the connection between goals and the action steps to take to get there. (Because everyone talks about setting goals… but that’s about as far as it goes!)
Are you as productive in your blogging times as you’d like to be? Let me know in the comments!
Hi, I'm Cath
Blogger. Pinterest Manager. Mom of one. Keeps me busy! I’m also a corporate cube escapee, determined to help moms create options so they can stay home with the little ones while still contributing to family finances.