4 Things to do After Publishing Your Blog Post


4 things to do after you publish your blog post

We left our hypothetical blogger (I mean, me) last time just as she hit publish…

If you’re brand new to blogging, you might think that this is where the story ends.

Blog post done, peace out. Time to chill.

Well, my friend, I’m here to tell you that this is just the beginning.

In fact, when you’re just getting started the very life or death of your blog depends on how hard you hit the promo trail.

So be relentless.

[clickToTweet tweet=”What are your next steps after publishing a blog post?” quote=”What are your next steps after publishing a blog post?”]

1. Share on Social Media

  • Pin It
  • Tweet It
  • Facebook It (to my business Page)
  • Stumble It.
  • Optional – G+ it, Instagram it, get on Periscope or Snapchat… whatever other social media rocks your socks.

I basically just hit up my social media share buttons one by one. Nothing too exciting to see here!

If you were following my checklist of things to do before publishing, you should have your description populated when you pin to Pinterest.

You’ve got a special board for your blog posts, right? Pin to that. (If you’re new to Pinterest, check out my guide to getting started.)

I have IFTTT (If This Then That) set up to automatically post my new posts to my Facebook page. I’m not a big fan of Facebook pages – I think that the reach has been strangled too much. Which is why I do the bare minimum on Facebook and outsource my posting to IFTTT – but more on that a little later!

2. Schedule to Social Media

I use scheduling for:

  • Pinterest
  • Twitter
  • Facebook

As a busy mom, automation is your friend.

Pinterest

I currently use Tailwind for Pinterest and IFTTT for Twitter and Facebook.

I recently upgraded my Tailwind account, and oh boy, has it had an effect. My stats have skyrocketed!  (click here to sign up for Tailwind and claim a 100 pin trial).

What I’ve started doing is scheduling my new blog post to go out to each of my Group boards in turn. One per day. I’m also pinning 100+ pins per day, which is also having a huge effect.

Twitter

For Twitter automation, I use my Google Calendar linked to IFTTT. This awesome video from Suzi at Start a Mom Blog that shows you how to automate your tweets using IFTTT.

Yes, it’s a little technical. But, I’m a big fan of spending time to put the systems in place that will save you time in the future.

Plus, it’s free. What’s not to love?

I write out 3 tweets and add them to my Google calendar, using one of the uploaded tweets as a template. I like to have them tweet out one a day, but you may prefer to go more frequent. (Seriously, I’ve been keeping my eye on some bloggers and they tweet every 2 hours…)

Facebook

I don’t like Facebook. The pages, I mean. The groups rock.

Facebook has spent a lot of time eroding your organic reach so that you almost have to pay to play.

I don’t like that. I’m bootstrapping here, and I don’t have the cash to splash on getting a few more eyeballs on any one blog post of mine.

All I use my Facebook page for is to share my recent blog post and occasionally other people’s content. Yes, I’m probably under utilizing it. But, I can’t be everywhere. Yet. 😉

To make it so simple I don’t even have to go on Facebook, I use IFTTT. Here’s my recipe:

IFTTT Facebook

I’ve linked my rss feed and my Facebook page. Any time I publish a new post, IFTTT posts it to Facebook. Neat, huh?

I’m really just getting started with IFTTT but I’m already amazed by it’s potential. Expect to hear more from me about IFTTT!

3. Always respond to comments

If you’re following my checklist of things to do before publishing your blog post, you should have finished up with a question, enticing your readers to respond.

So… hopefully you will start getting comments. Respond to them!

It’s always great when you can get a conversation going. It shows that you have an engaging and popular blog.

Also, its good for your SEO as Google sees your content being updated and it can add to the keywords you’re ranking for.

4. Promotion groups on Facebook

It’s really important for new bloggers to get their stuff out there. Maybe one day we’ll all be big enough that people stalk our page waiting for us to post so that they can jump in and be the first to comment…

Anyway, for those of us who haven’t quite made it yet, Facebook promotion groups are the answer to getting more interaction on our blogs.

Here’s my main problem with Facebook groups:

I’m a completionist.

You see, I feel the need to join every group, find all the stock photos and join every group board… While simultaneously signing up for and doing ALL THE THINGS.

It just isn’t possible for one person.

So.

I’ve joined all the groups (almost) and I’ve come up with a humongous list. Want it? 😉 There’s around 400,000 people in these groups, so that’s a lot of potential eyeballs on your content 🙂

ultimate list of facebook blog and biz groups

How do you use Facebook groups to drive engagement, traffic, shares and comments on your blog?

There are a couple of ways:

  • Introduction post – most groups will invite you to make an introductory post where you will be able to talk about your blog and link back to it.
  • Promotion Days – many groups have promotional days where you are welcome to post your latest blog post, on the proviso that you check out other group member’s stuff. Some groups have formalized this arrangement and require you to take action on all or a select number of posts.
  • Non-promotional days – I’m not all that great at this step myself. On non-promo days, get involved in the group. Offer value. Post about the content of your latest blog post. Become known as the person who gives great value. All the time. People will seek you out.

 

[clickToTweet tweet=”What’s your favorite Facebook Blog + Biz Group?” quote=”What’s your favorite Facebook Blog + Biz Group?”]

 

My personal recommendations for using Facebook Groups:

  • join 5-10 groups to start with (keep things manageable)
  • consider avoiding follow for follow threads – yes, they boost your follower numbers, but if they aren’t targeted… what’s the point?
  • be careful not to over-commit. Some of the groups I’ve found get over 100 comments per thread and you are required to act on all of them… On the plus side – huge boost if you’ve got that many people acting on your content!
  • be ruthless when deciding whether something is worth your time. For example, I almost never participate in comment threads because the time it takes to write a good comment just isn’t worth the return.

After all this, you might wonder how long you should actually spend promoting your blog post.

If you’re a newer blogger, you could probably take what you think is a reasonable amount of time and double it. 🙂 Trust me. You probably aren’t promoting enough.

Some bloggers suggest you follow the 80/20 rule (spend 80% of your time promoting and 20% creating). Yes, this could mean spending 4+ hours promoting. It almost sounds ridiculous right? But, if you promote this hard you will see the results.

So how hard are you promoting your blog posts? Do you follow the 80/20 rule?

ultimate list of facebook blog and biz groups

58 thoughts on “4 Things to do After Publishing Your Blog Post”

  1. Yeah it sounds like I’m definitely not promoting enough. I downloaded your FB groups list and to be honest i was overwhelmed I am glad you said to start with 5-10 groups and not do certain threads. That was helpful Thank you!

    1. Hey Alyssa, honestly sometimes I’m overwhelmed by how long my FB groups list is! I’m using it now to work out which groups I get the best results in – one thing I’ve learned is you want to be promoting in groups that contain either your target audience or your peers. Target audience because you want them to follow you, and your peers because if they promote your content to their audience hopefully their audience will also want to follow you. I hope that helps 🙂

  2. This to-do list is very helpful for us newbies. I am trying really hard to stick to the 80/20 rule but I really struggle with self-promotion. Facebook promo groups have been wonderful, so much positivity and support from other bloggers. I really need to work on automation more, social media is a lot of work to keep up with.

    1. Hey Paige, thanks for commenting. Self-promotion gets easier once you get used to it 🙂 And I totally hear you on the automation – social media is a lot of work! I’m in a pretty good place right now with Pinterest, got it on autopilot which is the topic of my next post 🙂

  3. Good post and very well written. I appreciate all the suggestions, even though I knew most of that information before I read it, the reinforcement really helps.

    I really like the look of your site.

  4. Promoting my blog is where I really fall behind, and this was a fantastic list full of ideas for how I can start. I love the groups, but I know I need to carve out real time for them to engage more with other people and I reeeeaaalllyy need to get into scheduling my posts!

    1. Hey Andi,
      Glad to hear it helped you. I only recently got myself into gear with Facebook groups, allocating real time for it each day is so important. Scheduling has been a real help!

  5. Great advice! I am awful at remembering to do those essentials! It kicks me in the butt for sure. My goal is to have a check list now of the things I should do right AFTER posting the blog post! Thank you!

    1. Hey Tahnee, I was awful at it too. I still forget some steps sometimes because I have to hop in and out of different screens :s I’ll have to make that checklist 🙂 I made one for before publishing but not one after. An oversight for sure.

    1. Hey Miri,
      I’m actually only just starting to use these groups in any organized and meaningful way. Up until now, it’s been somewhat ad hoc.
      However, I can tell you that I’ve scheduled in an hour a day in my new schedule for Facebook time that I’ll be spending in various groups, promoting my posts, reciprocating and being a generally useful sort 🙂

  6. Great tips! I do far more marketing of my posts than I do writing. I used to feel guilty until I discovered that was normal.

    1. Hey Rachel, I know how you feel. Sometimes I feel like I only just finished promoting one post then I’ve got another one up. There’s never a moment’s break!
      I think that once you get to a much larger number of followers than I have, you might not have to promote as much? Not sure, but I certainly don’t see Melyssa Griffin or Regina making use of Facebook promo groups 🙂

  7. Thanks, these are fantastic tips. I love facebook but it bugs me that your posts aren’t shown to everyone. I never know what their algorithm is. I am a bit of a newbie to twitter etc so getting the hang of it all.

    1. Thanks Demelza. I’m glad you liked them. Honestly, I’m a Facebook and Twitter newbie too. I never got into it before I started blogging. Kinda learning on the fly, but I’m concentrating a bit more on Twitter this month.

      I’m always worried with Facebook that something I’m sharing privately will accidentally go public or vice versa…

  8. Good advice. I’m bookmarking your post because this will help me learn how to use social media more for sharing my blog posts. I’m still trying to understand how to use Pintrest. Do you also like to use Tweet Deck for scheduling Twitter posts?

    1. Thanks for commenting Jennifer 🙂 Social media is so important for promoting your blog posts. Have you read my post on Pinterest 101? If there’s anything you need more info on that I haven’t written about in the post, let me know and I’ll update it.

      As a blogger, Pinterest can be a huge driver of traffic to your site. So if you only master one social media platform – Pinterest is a good choice.

      I haven’t used Tweet Deck. I may check it out. I like to try all the things including tools to find which one suits me best. I’m enjoying using IFTTT to schedule my Twitter posts right now – it’s free, and it has the added bonus of making me feel like I’ve achieved something clever LOL

    1. Thanks Amber! Honestly, I feel like I need to work harder to promote my posts too. Our work is never done, right?

      I really love automation – it’s the next best thing to a VA (which I can’t afford right now)! Just start small and you’ll get there.

    1. I’m a big proponent of trying all the things, so you should definitely try it McKinzie 🙂

      I don’t think it has really been helpful for me – I get some big spikes in traffic when I post in Stumble threads on FB but it is definitely low quality traffic. Most stumblers don’t stick around for even 10 seconds.

      That being said, I know a lot of people have great results with Stumble.

  9. Great tips! When I started blogging, I never knew about the blog process continuing through social media, haha! But, I’m getting the hang of it pretty quickly 😉 love your post, I “pinned it” to read again later when I need it!

    1. Hahaha, I was exactly the same way. Actually, I’d finish a post and be too shy to share it anywhere… Glad we are both getting the hang of it now!

      Thanks for commenting and pinning 🙂

    1. Hope you found them useful! I haven’t gotten into Buffer though I’ve heard great things about it. I might have to check it out a bit more closely.

  10. These are all great tips. The promotion piece is so hard so it’s nice to hear ideas on how to make that easier. Thanks for sharing!

    1. No worries Kristina – I’m all about streamlining processes and making things easier. Let’s face it, we’re all lacking in time so whatever we can do to make things easier is a big help.

    1. Hehe Emma! I know EXACTLY what you mean. It makes it hard to keep up with your favorite groups too.

      Business… what can we do? 🙂

  11. I’ve never heard of the 80/20 rule! I do spend a lot of time sharing my posts, but I love helpful tips like yours. Saving for the great reminders.

    1. Applied to blog posts you can end up with some crazy amount of hours you should be promoting… I honestly spend way more than an hour on a blog post. It’s late, and my math is escaping me, but the hours you should spend promoting really get up there quick.

      Glad you found my tips helpful 🙂

  12. Promoting blog posts seriously takes longer than writing a blog post, LOL! These are amazing tips and I do just about all of them. Need to get on the tailwind bandwagon!

    1. You’re doing great then 🙂 And yes, sometimes it seems so weird how long it takes to promote a blog post. When I first started I thought just sharing them once from my blog was enough… lol.

      Tailwind is the bomb. Seriously – my Pinterest has really taken off since I started using it.

    1. Thanks Jacki! I love Facebook engagement groups too… way too much as you might have noticed 🙂 They’re really effective.

      You’re going to have so much fun with Tailwind – my Pinterest stats skyrocketed once I started using it. Let me know if you want to join a Tribe 🙂 I’ll send you the invite.

    1. Thanks Siya 🙂 I’m so glad you like it! I really enjoyed working on the design.

      Are you following me on Pinterest? I’ll have to follow you back.

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